https://mgroth.se/tags/ai/ Recent content in Ai on Marcus Groth blog Hugo en-US Wed, 11 Mar 2026 10:28:33 +0100 https://mgroth.se/posts/the-next-walled-garden-will-be-built-in-the-name-of-transparency/ Wed, 11 Mar 2026 10:28:33 +0100 https://mgroth.se/posts/the-next-walled-garden-will-be-built-in-the-name-of-transparency/ <p>Sometimes ideas arrive at the most mundane moments. This one appeared, crystal clear, while I was doing the dishes: Files will become the most important moat around the walled garden and Google is best positioned to take advantage of this.</p> <h2 id="the-app-store-model-is-old-news">The App Store model is old news</h2> <p>Up until now, app distribution has been the primary mechanism for building a walled garden. Apple is best known for this, but let&rsquo;s face the facts: it has emerged as best practice from a commercial standpoint and everyone is doing it. Game studios build game launchers that bog down your PC. Microsoft is gearing up to fight Steam. With SaaS, files emerged as a new resource to build walls around. Let Google keep your spreadsheets, let Notion keep your notes, and so on. Due to how AI products are evolving, this focus will shift from trying to lock down a subset of a user&rsquo;s files to locking down ALL their files.</p>